Chris Calland and Nicky Hutchinson are specialist education consultants with over 25 years' experience of working in children's behaviour and mental health. They work internationally with parents, schools and health professionals to develop children's self-esteem and body confidence. They co-authored the award winning book, Body Image in the Primary School (David Fulton, 2011). Chris and Nicky advise the government on how to promote a healthy body image in boys and girls and believe it is vital to begin this work when children are young.